The theme of the Schlossmediale 2025 is Ausgepackt!
Making visible what already exists…
The moment of revelation, the transition from a hidden to an exposed state, from darkness to light; the moment of surprise and amazement; the feeling we have when discovering something new – that’s what AUSGEPACKT! means.
Synonymous with uncovering and discovering, this moment in digital culture is called unboxing. As soon as an article can be bought, someone has probably already unpacked it, filmed the process and uploaded the unboxing video on YouTube. We live in a time in which the package is as important as its contents. Each act of unpacking produces a cathartic effect. What is concealed in this box, in this gift, in this idea, this memory, behind these walls, in this room, in Werdenberg Castle?